William Armstrong

Engineer & Entrepreneur

Club Pack · In Funding

One platform to run a social club

Club Pack main image

Role

Founder

Timeline

2024 - Present

Clubs Trialing

25+

Funding Raised

$36,500

Overview

What should club software look like when founders are drowning in tools?

Social club founders stitch together spreadsheets, GroupMe, Stripe, Instagram, and DIY websites just to run events. Club Pack centralizes the stack so ops stay light and growth stays measurable.

Product strategy

Map the real workflow of club founders - from first event to recurring membership - and design the system around that loop.

Build & ship

Ship a focused SaaS core: events, RSVPs, member pages, and payments that work together instead of as bolt-ons.

Validate with clubs

Put the product in founders’ hands early, learn where friction lives, and raise to keep building.

Club Pack dashboard
Club founders don't want more software — they want one path from “we should host this” to “everyone showed up and paid.”
The insight behind Club Pack

Problem

Club operations are fragmented by default.

Every club reinvents the same stack: a calendar here, a payment link there, a half-finished website somewhere else. Admins lose hours to coordination, and members feel the seams. There is no default system of record for social clubs.

Opportunity

Own the operating system for social clubs.

If events, members, web presence, and payments live in one place, clubs stop fighting tools and start compounding community. That creates lock-in through workflow - not features alone.

Solution

Club Pack: the club OS founders actually finish setting up.

A unified platform for event creation, RSVPs, custom club sites, analytics, and payments - built for social clubs that need to move fast without hiring an ops team.

What we built

A tight loop from event to insight.

Events & RSVPs

Create events, collect attendance, and keep members in sync without another group chat spreadsheet.

Club websites

Ship a clean public presence without leaving the product - so discovery and ops share one source of truth.

Analytics & payments

See what is working, and take payments without duct-taping Stripe onto a Google Form.


Outcome

Traction that unlocked the next build cycle.

25+
Clubs Trialing
$36,500
Funding Raised

Reflection

What I learned

Workflow beats feature lists.

Club founders do not want more software - they want one path from “we should host this” to “everyone showed up and paid.”

Ship for the admin, sell with the community.

If the person running the club feels relief in week one, members feel the difference in week two.